PTX Technologies, a leading innovation consultancy for digital infrastructure, is proud to announce a strategic partnership with Zadara, the world’s largest edge cloud provider. This collaboration aims to accelerate innovation in the rapidly evolving digital landscape by delivering cutting-edge private cloud platforms, AI-driven edge solutions, and enhanced infrastructure capabilities to PTX’s clients worldwide.
Background and Vision
The partnership between PTX Technologies and Zadara was born out of a shared commitment to innovation and excellence.
Dave Pumford, Chief Executive Officer at PTX Technologies, reflects on the journey:
“Our executive team has been in discussions with Zadara UK for some time, and the synergies between our companies were clear from the outset. PTX’s role as an integrator and innovator perfectly complements Zadara’s strengths in IaaS, PaaS, and CaaS. Together, we can offer our clients advanced private cloud environments and cutting-edge Sovereign AI edge-based tools.”
Zadara’s Field CTO for EMEA, Steve Costigan, highlights the importance of partnerships in Zadara’s business model:
“As a channel-only business, Zadara thrives on strong partnerships. PTX’s expertise in data centres and networking aligns perfectly with our goals. This collaboration not only enhances our joint capabilities but also positions us to drive competitiveness, innovation, and greater efficiency in the market. By leveraging PTX’s strengths alongside Zadara’s edge cloud solutions, we can offer more flexible and scalable infrastructure, enabling businesses to meet evolving data demands while maintaining operational agility.”
Strategic Alignment and Core Values
The partnership is a natural fit for both companies, aligning with their long-term visions and strategic goals. Dave Pumford emphasises:
“This collaboration not only enables our clients to innovate within their markets but also allows Zadara to tap into our extensive network and experience in the data centre and telecom sectors.”
Zadara’s commitment to leading the Edge Cloud space is further bolstered by this partnership.
“PTX becomes an essential enablement partner, helping us drive new solutions like AI at the Edge” adds Costigan.
The core values that unite PTX and Zadara are agility, customer-centricity, flexibility, diversity, and a trailblazing spirit, which serve as the foundation for this partnership. Costigan also underscores the importance of the atmosphere of teamwork, which is at the heart of their joint efforts.
Partnership Objectives and Market Impact
The primary goal of this partnership is to provide customers with access to best-in-class services and innovative solutions. PTX’s extensive experience in digital infrastructure, combined with Zadara’s expertise in infrastructure development and delivery, will create a powerful synergy. This collaboration will not only facilitate faster go-to-market strategies but also strengthen both companies’ positions as market leaders.
The partnership will differentiate both companies in the marketplace by enabling rapid innovation and offering a unique competitive advantage. “As the digital infrastructure landscape evolves at an unprecedented pace, this partnership will act as a catalyst, allowing us to innovate quickly and efficiently,” says Pumford.
Costigan adds, “The ongoing revolution in artificial intelligence and machine learning demands a distributed infrastructure model. By joining forces, PTX and Zadara will open up new possibilities and markets, driving the next wave of innovation.”
New Offerings and Customer Benefits
As a result of this partnership, customers can expect a range of new and enhanced offerings, including GPU as a Service (GPUaaS), private cloud platforms, and comprehensive IaaS and PaaS solutions. Zadara’s Data Sovereign Cloud infrastructure will play a key role in driving emerging AI use cases at the edge, providing a full technology stack that includes storage, compute, networking, security, and applications.
For existing customers, this partnership means greater agility and speed in executing private cloud and AI strategies. Pumford notes, “Our clients will experience quicker traction and revenue generation from these new products.”
Moreover, PTX’s expertise will be available to other Zadara ecosystem partners globally, solidifying PTX’s position as a trusted advisor and enabling organisations without these skills to take full advantage of these innovative solutions.
Future Prospects and Initiatives
Looking ahead, the partnership will focus on several key milestones, including further enablement sessions, sponsorship opportunities, and the establishment of Zadara as a synonymous name when discussing PTX’s capabilities and innovation network.
In the short term, both companies will hold enablement sessions to equip PTX with the necessary tools to pitch Zadara’s offerings effectively. In the medium term, joint sponsorship opportunities will elevate PTX’s profile within the Zadara ecosystem. Long-term goals include integrating Zadara’s solutions deeply into PTX’s portfolio, ensuring seamless collaboration for years to come.
Conclusion
This partnership marks a significant step forward for both PTX Technologies and Zadara, as they work together to drive innovation in digital infrastructure and Edge Cloud solutions. With complementary skills, shared values, and a strong commitment to customer success, this collaboration is set to make a lasting impact on the industry.
About PTX Technologies
PTX Technologies is a global digital infrastructure consultancy known for its unique innovation lifecycle framework. With over 45 years of combined industry experience across its executive team, PTX has a proven track record of delivering innovative solutions that drive business growth. For more information, please visit contact us: www.ptxtech.io/contact/
About Zadara
Since 2011, Zadara’s Edge Cloud Platform (ZECP) simplifies operational complexity through automated end-to-end infrastructure provisioning of compute, storage and network resources. Zadara Edge Cloud users are supported by Zadara’s team of battle-tested cloud experts and backed by our 100% SLA guarantee. With solutions available on-premises and through cloud and colocation providers, Zadara’s turnkey hardware/software, combined with its pay-only-for-what-you-use model, helps companies gain agility without sacrificing the features and functionality that enterprise IT teams demand. Zadara operates worldwide, including clouds in hundreds of data centres at public- and private-cloud partners, with an expert team that provides follow-the-sun services. Zadara is headquartered in Irvine, California, with locations in Cirencester, England; Tokyo, Japan; Tel Aviv and Yokneam, Israel; Bangalore, India; and São Paulo, Brazil. For more information please visit their website: www.zadara.com
Contact information:
For more information on this partnership or to explore how these new solutions can benefit your organisation, please contact the following representatives.
PTX Technologies
Julia Munday
Marketing Coordinator
+44 (0) 333 772 2468
[email protected]
Zadara
Joanne Hogue
Smart Connections PR for Zadara
+1 (410) 658-8246
[email protected]
